Your brand on the shelf. Our team behind it.
We develop bedding and home textiles under your retail brand, from the first sample to the pallet arriving at your warehouse.
How a private label range comes together
Brief
You tell us the categories, price points, volumes and timing for the range.
Samples
We propose products with full specifications and send physical samples for approval.
Packaging
Your design team or ours prepares packaging with your brand, EAN codes and required languages.
Delivery
Production, quality checks and delivery to your warehouses on the agreed schedule.
Made to fit your range
Every product in our range can be adapted so it sits right next to the rest of your own-brand products.
- Sizes, fill weights and fabrics
- Colours and prints for bed linen and towels
- Packaging type: vacuum, PVC bag, box or banderole
- Labels and inserts in the languages of your markets
- Carton quantities and pallet patterns
Permanent ranges
Core items listed all year with steady replenishment.
Seasonal programmes
Summer and winter duvets, beach towels and back-to-school bedding.
Leaflet promotions
Short, high-volume promotions planned with your category team.
Our own brand
Prefer a ready brand? List our products under the Better Bedding name.
Planning a new own-brand bedding line?
Send us your brief and we will come back with a proposal and samples.